Desiree Gruber His previous experience includes venture capital at Polaris Partners, management consulting at McKinsey & Company (Consumer & Retail), investment banking at Goldman Sachs (Technology & Media) and brand management at L’Oreal. Nir is a graduate of Harvard Business School and The University of Texas in Austin. He is also a recurring panelist on the CNBC show, Power Pitch.
Her latest endeavor, DGNL Ventures, an early-stage venture capital finance, is an expansion of her entrepreneurial success. DGNL Ventures invests in startups which are smartly navigating the intersection of technology, lifestyle, and celebrity. Formerly, Gruber has spent in such prominent firms as popchips, Living Proof (acquired by Unilever), Songza (acquired by Google), and Fashion GPS (now Launchmetrics). Gruber has won a Peabody Award, a GLAAD Media Award, and 11 Emmy nominations for executive generating Project Runway. She was chosen as one of Harper’s Bazaar-Dolce & Gabbana’s Women to Watch of 2014, one of Fortune’s Most Powerful Women Entrepreneurs of 2010, also has been honored with more than 20 media business awards.
Through her agency, Total Picture, Desiree Gruber has been instrumental in creating some of the world’s most prominent brands throughout fashion, entertainment, technology, and retail, such as Victoria’s Secret, vitaminwater, and Living Proof, in addition to strategically guiding the careers of high-profile characters such as Heidi Klum. She advises clients like Google, AOL, and Condé Nast Entertainment. And she’s helped create two of the most influential style properties of the last 20 years–the Victoria’s Secret Fashion Show and Project Runway.
Nir Liberboim continues to be an active investor and entrepreneur in the consumer area for over 15 years. He co-founded DGNL Ventures to invest in advanced consumer brands and work alongside enthusiastic entrepreneurs that are creating meaningful, lasting businesses. Previously, Nir founded Uprise Ventures to seed consumer-facing ideas that disrupted traditional business models and leveraged important influencers to construct brand awareness and drive adoption. Nir’s investments include: ipsy, FabKids (acquired by JustFab), Sir Kensington’s (acquired by Unilever), Roadster, Merry Jane, Greats, KiwiCrate, Red’s All Natural and Boon & Gable.
Gruber approaches her philanthropic jobs with the same fire that fuels her companies. She serves on the boards of the US Fund for UNICEF in New York, Tech:NYC, a newly-launched non-profit representing New York City’s tech sector, and God’s Love We Deliver. She’s been profiled in a Lot of publications, including O: The Oprah Magazine, Variety, Harper’s Bazaar, Elle, New York Magazine, and Women’s Wear Daily.